Maison Noir
Case Study
LS/2023 · Apr 21, 2026
Project 04 / 11
shopify·2023·Maison Noir Paris

Maison Noir

Luxury e-commerce on Shopify Plus

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01 / Overview

Maison Noir2023

A custom Shopify Plus storefront for a Parisian luxury candle house. We built a bespoke Liquid theme that balances editorial storytelling with seamless commerce.

At a glanceRef. #MAISON
Client
Maison Noir Paris
Role
Shopify Plus Development & Design
Year
2023
Stack
Shopify Plus · Liquid · Figma · JavaScript · Shopify CLI
Signature #1A1A1A
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02 / The BriefWhat we were asked to build, and why it mattered.

Maison Noir Paris wanted their online presence to feel like stepping into their flagship boutique on Rue du Faubourg Saint-Honoré. 

Continued

We designed and developed a fully custom Shopify Plus Liquid theme with scroll-driven animations, a curated product discovery experience, and an editorial journal section. The store features dynamic scent profiling, gift customization flows, and multi-currency support. Post-launch, conversion rates increased by 62% compared to their previous template-based store.

03 / Selected Frames

Visual language from maison noir

Maison Noir — image 1
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Maison Noir — image 2
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Maison Noir — image 3
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