Kinetic
Energizing a fitness tech brand
Kinetic — 2023
A complete rebrand for a fitness technology startup transitioning from B2C to B2B. We repositioned their visual identity to communicate precision and enterprise reliability.
- Client
- Kinetic Labs
- Role
- Rebrand & Visual Identity
- Year
- 2023
- Stack
- Figma · Illustrator · After Effects · Photoshop
Kinetic Labs had built a strong consumer following but needed to pivot their brand to attract enterprise gym chains and corporate wellness programs.
We led a comprehensive rebranding effort that included stakeholder interviews, competitive positioning workshops, and a phased identity rollout. The new system features a geometric wordmark, a dynamic motion graphic toolkit, and a bold yet professional color palette. We also redesigned their pitch deck and trade show materials, contributing to a successful Series B fundraise.
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