Case Study
LS/2024 · Apr 21, 2026
Project 01 / 11
01 / Overview
Aurelia — 2024
A complete brand identity system for a premium wellness brand entering the North American market. We developed the visual language, packaging system, and brand guidelines from the ground up.
At a glanceRef. #AURELI
- Client
- Aurelia Wellness Co.
- Role
- Brand Identity & Art Direction
- Year
- 2024
- Stack
- Figma · Illustrator · After Effects · Photoshop
Signature #C4A77D
02 / The BriefWhat we were asked to build, and why it mattered.
Aurelia Wellness Co.
Continued
approached us with a clear ambition: to become the defining voice in intentional self-care. We conducted extensive market research and competitive audits before establishing a visual identity rooted in organic geometry, muted earth tones, and typographic restraint. The system spans logo, sub-marks, color palette, packaging, and a comprehensive 80-page brand book. Every touchpoint was designed to communicate calm authority and modern elegance.
03 / Selected Frames
Visual language from aurelia
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